Small businesses have an untapped market of exponential clientele and product growth, and that market is social media. Now that being said, the first steps to go from anonymity to an established business is your local presence. You send out flyers, hand out cards, put up advertisements, and maybe even go knocking on doors.
This seems like the most obvious and logical choice.
Of course it is a huge part of it, in fact it should not be neglected. But there is also 1 particular untapped market that can bring out the potential of your small business. The reason is because this market thrives on personality and networking.
What do I mean by that?
Well we all know someone who is charismatic and stands out in our social lives, your business is no different. Make your business stand out with recognizable personalization (or simply put, build your brand!) Building your band is not something to be taken to lightly, your brand should represent you as a person, your values, and your passion.
Don’t let this untapped potential go unrealized.
Social media is essentially a business hack for unlimited reach, and unlimited potential. This is the forefront of modern advertising, and this is how “influencers”, youtubers, and major businesses have became so prolific and relevant in our lives. Anyone can have a platform and speak from it now, the question is how will YOU use it?
This goes beyond word of mouth and local advertisements
And are the most common way to grow a business. However, in the fast moving quick decision making. Consumer use social media. This has a vast reach of underutilized avenue that make sharing your small businesses. Your business can be more personable and recognizable. You can reach potential loyal clientele that would have otherwise never recognized or heard of your small business.
“That sounds great an all, but what does it mean to have a brand?”
One may have asked themselves, and that’s a great question. What does a business brand mean? It’s more psychological than it is about a good product (although a good product or service is obviously necessary) But what matters even more, is how recognizable the brand is, and how relatable the service is.
People invest and buy into products and services they can relate to. They look understand on an emotional and personal level. This means by having a wide array of social networking presence. You’re a small business owner and the advantage is you can show a more intimate and personal way of doing business. This why you started your business, and where you’re going. People don’t know what they don’t know!
So let’s show them why they would choose your business!
Your small business has its own story to tell, your brand is personal and it means something. Share your small business with people on an intimate level, use social media to your advantage because people WANT to be involved in your growth, they just haven’t seen it yet!
What’s your strategy to enhance your social content and impact your target market?
Do you think social media has potential to expand your clientele?
Do YOU have a story to tell about you and your business?
Whether you provide more common and generalized services, or you provide niche services and products. Branding can bring any small business from obscurity to recognizable and make it stand out from its competitors.
Let your business shine on social media.
We offer options to enhance your companies social media presence on: Youtube, Twitter, Instagram, Linkdn, Facebook and Snapchat. Don’t let these valuable tools go unused, we can help you be consistent with your engagement and posts!
